Recruiting High-Quality Talent in Rural and Remote Areas of Canada

Attracting both permanent and temporary staff to rural and remote areas of Canada presents a unique set of challenges. While the closeness to nature, lower cost of living, lower housing costs, and close-knit communities offer a many lifestyle perks, the  limited amenities can be a deterrent. Recruiting expertise for relocation present unique challenges for employers. A different set of issues arise when recruiting to the more remote areas of Canada.

In this feature we’ll explore effective strategies to attract both permanent and temporary staff to rural and remote areas of Canada. From highlighting unique local experiences to offering competitive incentives, there are many ways to create a compelling case for your prospective employees. We’ll also highlight the advantages of outsourcing recruitment to experts who recruit in multiple areas, such as Pivotal HR Solutions. [Do you have question for our experts? Contact us>>]

Fast Facts

• Remote job postings in Canada increased by 58% over the past year (Benefits Canada)
• 70% of Canadian employers report difficulty in filling positions in remote areas
• 45% of employees in remote areas prefer flexible work arrangements
• 80% of job seekers consider company culture important when applying for remote positions
• 60% of remote workers in Canada cite internet connectivity as a major challenge
• 50% of employers offer relocation assistance to attract talent to remote areas
• 75% of remote area employers offer additional training and development programs to attract talent

Leveraging Technology to Broaden Your Talent Pool

To begin, consider the range of technologies available to promote job openings effectively. Online job boards, social media, and professional networks such as LinkedIn are great starting points. These platforms allow you to reach a diverse audience, including those who might not be actively looking for a new job but are open to opportunities.

Specialized Recruitment Platforms

Utilizing specialized recruitment platforms tailored to specific industries can significantly streamline your hiring process. For healthcare recruitment, Apploi is an excellent tool, offering solutions to recruit, hire, and manage talent effectively. Similarly, partnering with recruitment companies like Randstad can help you find top talent and expand your network.

Virtual Job Fairs and Webinars

Another innovative approach is hosting virtual job fairs and webinars. These events can attract a larger audience without the geographical constraints of traditional job fairs. Providing valuable content, such as career advancement opportunities and company culture insights, will make these events more engaging and informative for potential candidates.

Leveraging Video Interviews

Video interviews are not just a necessity in today’s world but also a boon for rural recruiting. They save time and resources for both parties and make the initial screening process more efficient. Make use of platforms like Zoom or Microsoft Teams to conduct these interviews seamlessly.

Offer Robust Training and Development

Offering training and professional development opportunities can be a significant draw. Candidates are often looking for positions where they can grow and develop their skills. Highlight your commitment to their professional growth through workshops, certifications, and continuous learning programs.

By leveraging the right technology and offering attractive growth opportunities, you can significantly broaden your talent pool and find the best candidates for your remote roles. Remember, the right mix of innovation and engagement can turn geographical challenges into recruitment opportunities.

Understanding the Unique Needs of Rural or Remote Communities

• Rural areas often have limited access to healthcare facilities and services.
• Low population density can lead to challenges in maintaining a steady patient volume.
• Economic opportunities in rural communities are usually fewer, leading to a smaller local talent pool.
• Recruitment for rural areas can benefit greatly from leveraging local stories and community connections.
• Employees in rural areas may seek a stronger sense of purpose and community impact as part of their job satisfaction.
• Technological infrastructure in rural areas can vary, affecting the implementation of certain recruitment strategies.
• Seasonal variations can impact the demand for healthcare and other services in rural areas.
• Partnerships with local government programs can provide additional incentives for potential employees.
• Relocation assistance is often a crucial factor in attracting candidates to remote areas.
• Retention strategies need to be particularly strong to keep staff motivated and engaged long-term in rural settings.

Utilizing Local Networks and Partnerships

One effective strategy involves tapping into the local job boards and online community networks. Remote areas often have smaller, more tightly-knit communities where word-of-mouth can be a powerful tool. By posting job listings on local platforms and social media pages, you can directly reach potential candidates who are already integrated into the community fabric.

Additionally, engaging with local educational institutions can yield substantial benefits. Partnering with nearby colleges and vocational schools ensures a steady pipeline of qualified candidates who are familiar with the area and may have a strong desire to stay. Offering internships or training programs in collaboration with these institutions can also provide students with a clear pathway to permanent employment.

Forming alliances with government programs that promote employment in rural areas is another impactful method. These programs often offer incentives such as tax breaks, grants, or training resources to businesses willing to hire locally. Leveraging these benefits can make your job offerings more attractive to potential candidates and reduce the financial burden on your organization.

Working with HR Recruiting firms with wide resources such as Pivotal HR Solutions can also expand your reach. These agencies have access to broader networks of candidates and can assist in matching your vacancies with suitable applicants who have the necessary skills and a genuine interest in rural living.

Utilizing local networks and partnerships not only helps in filling job vacancies but also in creating a sustainable workforce that is committed to the community. These strategies ensure that you are not only recruiting talent but also fostering long-term retention by connecting with individuals who have a vested interest in thriving in their local environments.

Creating Attractive Job Listings for Remote Roles

When crafting job listings for remote roles, specificity is your ally. Clearly articulate the responsibilities, desired qualifications, and any relevant details about the role. This not only helps in attracting the right candidates but also sets clear expectations from the start.

Highlight the Perks: People are drawn to roles that offer more than just a paycheck. Emphasize the unique benefits of your remote positions, such as flexible working hours, opportunities for career development, or a supportive company culture. You might also include any technology stipends or wellness programs that show you care about your employees’ well-being.

Incorporate Visuals: A picture is worth a thousand words. Including photos or videos of your workspace, team activities, or community involvement can make your listing more dynamic and engaging. Visual elements can help convey your company’s culture and the work environment more effectively than text alone.

Be Transparent About the Remote Nature: Ensure it’s clear your role is remote and specify any geographical restrictions if applicable. Mention the time zones your team operates in and any required travel, even if it’s occasional. Transparency helps avoid misunderstandings and sets the right expectations from the beginning.

Sell the Community: For remote roles in rural areas, selling the lifestyle can be a game-changer. Share what makes the community special—whether it’s outdoor activities, a close-knit community vibe, or cost of living advantages. Provide links to local resources or community websites to give candidates a fuller picture of what life could be like if they join your team locally.

By focusing on these elements, you can create compelling and attractive job listings that not only grab attention but also entice top talent to consider and apply for your remote roles.

Do you need help with remote or rural recruiting? Contact the experts at Pivotal HR Solutions: